2 edition of Structural models of reference price effects and brand equity. found in the catalog.
Structural models of reference price effects and brand equity.
Written in English
|The Physical Object|
|Number of Pages||138|
THE IMPACT OF BRAND IMAGES ON THE PURCHASING BEHAVIOR OF BUSINESS-TO-BUSINESS MARKET Assessment of the structural relationships: Hypotheses testing of the impact of brand images on the CBBE Customer-based Brand Equity Cf. Conferre EDI Electronic Data Interface e.g. exemplī grātiā etc. Et cetera. Structural response to blast loading and non-penetrating impact is covered in two chapters, with Chapter 4 including simplified analysis methods and Chapter 5 including numerical methods. Chapter 6 includes a rather comprehensive treatment of generation of fragments and missiles in explosions, and the flight and effects of impact of these objects. Product design is a source of competitive advantage for companies and is an important driver of company performance. Drawing on an extensive literature review and consumer interviews, the authors define product design and its by: value of a firm's brand equity from the value of the firm's other assets. The result is an estimate of brand equity which is based on the financial market valuation of the firm's future cash flows. The methodology has three important features: (1) Brand equity is treated as an asset of the firm and the methodology objectively separates brand equity.
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Price optimization with reference price effects: A generalized Benders’ decomposition method and a myopic heuristic approach European Journal of Operational Research, Vol. No. 2 Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effectCited by: A brand is said to have positive (negative) customer-based brand equity when consumers react more (less) favorably to an element of the marketing mix for the brand than they do to the same.
Port competition, especially in the Northeast Asia (NEA) region, can be described as a price war. In this price competition, it is necessary to build up the brand concept to acquire higher market share.
This paper aims to provide structural relationships for port brand equity (PBE) and Cited by: 3. toward brand, price, and brand imagery are respectively the most important factors affecting brand equity. In general, different studies have been conducted on brand equity each of which addressing different aspects.
A group of these studies are presented in Table 1. Table 1. This paper studies the category-demand effects of consumer price promotions across consumer product categories over a 4-year period. The data describe national sales in Dutch supermarkets and cover virtually the entire marketing mix, i.e., prices, promotions, advertising, distribution, and Cited by: Downloadable.
Learning models extend the traditional discrete choice framework by postulating that consumers have incomplete information about product attributes, and that they learn about these attributes over time.
In this survey we describe the literature on learning models that has developed over the past 20 years, using the model of Erdem and Keane () as a unifying by: a powerful tool to improve marketing productivity (Cai et al., ) and evaluating brand equity is an effective way to measure customers’ satisfaction and brand performance by marketing managers (So, King, ; Sung Ho et al., ).
The main purpose of this article is to illustrate the relationship between brand equity andCited by: 2. The model is able to simultaneously match the pattern of average stock returns and ﬁrm values of portfolios sorted on advertising expenditures which standard asset pricing models cannot.
The estimation results also show that brand equity accounts for Cited by: brand and higher brand equity. However ‘brand equity’ is defined in many different ways and there is no generally accepted standard way of measuring it. In this study a consumerAuthor: Gökhan Aydin. Acharya and Schaefer: Structural Models 2 6 Firm Value and Volatility • Structural models depend on value and volatility of firm assets neither is directly observable • Value of equity = stock price x number of shares • Problem is the value of debt which debt to include.
(e.g., should some short-term debt. brand equity accounts for a substantial fraction of firm market value (about 23%), and that this value varies substantially across industries. Implications of the findings for research at the intersection of marketing and finance are discussed.
Keywords advertising, brand value, stock returns, structural model, marketing and finance DisciplinesCited by: brand equity. Though the topic of brand equity (Montgomery & Lieberman, ) can be focused on from several perspectives, this study will address the brand equity building process, excluding the issue of the financial measurement of a brand’s value.
Brand knowledge is conceptualized according to an associative network memory model in terms of two components, brand awareness and brand image (i.e., a set of brand associations). Customer-based brand equity occurs when the consumer is familiar with the brand and holds some favorable, strong, and unique brand associations in by: Aaker Brand Equity model was developed by Professor David Aaker of the University of California.
His model viewed the brand equity as a combination of brand awareness, brand loyalty and brand associations, which then combines with each other to finally offer the value provided by a product or service. For Aaker, brand management begins with building up a brand identity, which is one of a.
The questionnaire was focused on measuring online experience, offline experience and brand equity. For the analysis of the data, a structural equations model was developed.,The results suggest that the experience during the hotel stay, contrary to that of the online purchase process, has an influence on hotel brand by: 7.
This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restaurant industry.
Based on a sample of customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal self-congruence, brand identification and. Pricing Equity within the Framework of a Structural Model - Empirical Study of Swedish Investment Companies Frank Majgren December Abstract The main aim with this thesis is pricing equity of investment com-panies within, as the name suggests, the framework of a structural model by Reneby ().
This includes explaining the model and. This study attempts to validate the determinants of brand equity of services based on consumers perception of a private banking service.
The theoretical framework of this study is based on customer-based brand equity called the Brand Resonance model, which comprises six brand equity constructs, namely, brand performance, brand judgment, brand resonance, brand imagery, brand salience and.
which quality dimensions should be included in the brand equity mod-el and therefore whether the model is suitable for assessing service dominant brand equity models in the hotel and restaurant industry. For example, applications of the goods-based brand equity models show poor validity in the tourism industry (Boo, Busser, & Baloglu, ).
Customer Satisfaction and Hotel Brand Equity: A Structural Equation Modelling Study Mohamed A. Nassar University of Alexandria, Alexandria, Egypt In this paper, a structural equation modelling technique was used to examine the effect of brand equity on.
This paper tests empirically the performance of three structural models of corporate bond pricing, namely Merton (), Leland () and Fan and Sundaresan (). While the first two models overestimate bond prices, the Fan and Sundaresan model reveals an extremely good by: Most consumer-based brand equity (CBBE) models do not offer a monetary estimation of brand equity while many financial-based brand equity (FBBE) models do not consider consumers' perceptions.
In this paper, the authors develop a model that combines these two approaches: CBBE and by: Vitorino: Understanding the Effect of Advertising on Stock Returns and Firm Value Management Science 60(1), pp.
–, © INFORMS to understand the observed correlations in the data. In addition, the estimation of the model provides a new economics-based paradigm for measuring brand equity, thus contributing to the marketing literature.
The concept of brand equity can be described, at the simplest level, as the value of a brand, as a financial dimension. From this point of view thou, the concept is rather ambiguous as important authors refer to expressions like “the value of brand equity” .
The concept. The research reveals that brand awareness, brand association, brand loyalty, and perceived quality have a significant impact on consumers’ intention to purchase products. The paper suggests that marketers should carefully consider the brand equity components when designing their branding strategies.
basis of size and book-to-market equity and argue that the cross section of average returns on US stocks can be explained by the excess market return, a size factor, and a book-to-market equity factor.
The three-factor model explains the size and book-to-market effects as compensation for holding less profitable, riskier stocks, ie as risk premia. This article presents a framework for organizing and discussing how sales promotion affects sales and how to use this framework to delineate major generalizations and to identify issues in need of resolution.
This framework consists of data used to measure the sales impact of promotions and the time frame of that by: A brand, Kapferer argues, is not a product, but the product's essence, its meaning, and its direction.
Strategic brand management starts with a holistic understanding of this gestalt rather than its component parts: the brand name, logo, design or packaging, and by: Structural Credit Risk Models: A Review 55 models is far below the credit spread (Eom, Helwege, and Huang, ). Moreover, structural models underpredict short-term default probabilities (Leland, ).
To overcome these limitations, a first trend of the literature propose several extensions to account for more realistic features of financial. Time series can refer to a single variable, such as sales or advertising, but can also cover a vector of variables, for example sales, prices and advertising, jointly.
In some instances, marketing modelers may want to build a univariate model for a time series, and analyze the series strictly as Cited by: ( ) demonstrated in their paper that the choice between debt and equity does not have any material effects on the value of the firm.
This proposition indeed holds assuming to determine due to lack of precise capital structure models. The major competing theories of capital structure are discussed in the next section.
the recent studies in the fields of brand equity have been on products and services by state and non-commercial sectors. At any rate, brand equity has had a blurred effect on industrial markets, so that organizational buyers tend to sped higher for brands with specific values (Volckner & Sattler, ).
Brand equity has been elaborated onAuthor: Amir Jamal Omidi, Mohammad Ali Afshar Kazemi, Sahar Setaiesh, Vahid Reza Mirabi, Mina Jamshidi. Company B has a price-to-book of Market Value / Book Value = / 40 = If both companies use the $20 million to buyback 20% of their shares, then company A’s book value and market value will both go down by 20% and it will still have a price-to-book ratio of 1 (80 / 80 = 1).
Scientific Research Publishing is an academic publisher with more than open access journal in the areas of science, technology and medicine. It also publishes. This paper brings structural modeling to the literature on financial research in marketing.
I propose a dynamic investment-based model to understand the impact of advertising expenditures on stock returns and firm value. In addition, by interpreting advertising expenditures as an investment in brand capital, the approach in this paper provides a novel way to measure brand equity grounded in Cited by: This book is intended for a reader who has some understanding of basic financial management, such as the role and application of discounted cash flows (DCF).
We start from the DCF framework and build up to the valuation models that are widely used in prac-tice. Instead of.
() consider that measuring brand equity should begin with esti-mates derived from consumer perspectives, and that any brand vision is a function of the value delivered to consumers. By contrast, although the literature contains some well-accepted conceptual models for consumer-based brand equity (CBBE) (e.g.
Aaker, Keller,Cited by: to apply brand equity concepts and measures to Malaysian brands. Thus, the objective of this research is to develop a valid and reliable model of Malaysian brand equity by assessing the dimensions of the brand equity constructs.
Literature Review Overview The reality that emerges from the various researches in brand equity through the yearsFile Size: KB. In The Little Book That Builds Wealth, author Pat Dorsey--the Director of Equity Research for leading independent investment research provider Morningstar, Increveals why competitive advantages, or economic moats, are such strong indicators of great long-term investments and examines four of their most common sources: intangible assets, cost advantages,/5.
Financial Modeling of the Equity Market: From CAPM to Cointegration by Frank J. Fabozzi, Historical Perspective on the Financial Modeling of the Equity Market 1 Central Themes of the Book 8 Organization of the Book 9 PART ONE Equity Price Models Deﬁnitions File Size: KB.
iv Keller, K.L. (). Strategic Brand Management. Building, Measuring and Managing Brand Equity. Prentice Hall, Englewood Cliffs, NJ. Keller, K.L. ().File Size: 94KB.off-balance sheet assets, rather than in tangible book assets.
"Market-to-book" ratios for the Fortune are approxi- matelywhich suggests that more than 70% of the mar- ket value of the Fortune lies in intangible assets (Capraro and Srivastava ).
As Lusch and Harvey (, p.attribute in the overall brand equity was measured as well as basic rates of the total brand equity were estimated.
The methodology for model application is also given in this article. Keywords: brand equity, brand equity evaluation model, consumer approach, quality. Introduction.